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Handy Information About The World Of Facebook Marketing

TIP! You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Prizes will open the eyes of potential customers out there.

Most people go on Facebook to kill some time. However, it can actually be an excellent use of your time if you use it as a marketing tool. Many people use Facebook, so reaching them can help you get great results. This will help you maximize profit over time.

TIP! All posts must be done professionally. Social media often has a relaxed or casual tone, but you still need to present a professional attitude.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Provide discounts and prizes to those who give your page a “like.” Be sure that you come through in awarding your prize, or no one will trust you again.

TIP! Facebook Offers is a great way to promote freebies and contests you offer on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall.

Think of Facebook as a way to share content. It can be used for so much more than chit chat. It should be thought of in this way. You can even use Facebook to promote your articles or blog posts. You’ll soon see that you can get tons of web traffic from Facebook.

TIP! Make sure to respond to all comments and inquiries sent to your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible.

Improve the Facebook marketing interface of your page using custom tabs. You can easily organize the information available on your page so that fans can find it. For example, if you are holding a contest, you can include a tab for the contest information.

TIP! You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

When a person “likes” your page, reward them with a unique gift or special offer. You can glean a lot of attention through Facebook likes. You may want to offer a free giveaway to those who like your page. It could also be something like a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.

TIP! The key to successful marketing with Facebook is having a strong base of fans. Having an excess of 5,000 fans is best.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. Casual visitors will turn into followers in order to gain access to the fans-only content. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.

TIP! Never neglect your existing base. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have.

Only post professional-looking photos on your wall. They will really help raise the perception of your company. Use a good camera so that the photos that you take come out great.

TIP! Be careful with your Facebook updates. People will lose interest right away if you are not posting any valuable content.

Try as hard as you can to respond to people when they leave comments on your page. This includes postings as well as emails. Although this will require hard work and dedication, you will be rewarded with loyal customers.

TIP! Have a place on your page where people can sign up or subscribe. Providing something useful just for registering is a good way to keep the conversation going with interested parties.

Encourage interaction as much as possible. This will help keep the conversation going about your products and services. You may offend users if you constantly hound them to stay on the topic that it originated from. You should only intervene if offensive statements are made.

TIP! Make sure you really understand the purpose of a Facebook page. Don’t have a Facebook page just for the sake of having one.

Use the update feature sparingly. It can be used to send a direct message to those following your page. It is great if you have something special you want to share. It is not a promotional toy, it is a way to let your customers know you have something very important to say.

TIP! Always post high quality photos on your Facebook page. These photos will give people a great picture of your business.

Encourage your clientele to write about their experiences with your company on your Facebook page. People who want to find out more about your products or services will appreciate reading testimonials. Having customers post about their experience is a great way to entice prospective customers.

TIP! Keep your Facebook page consistent with your website design. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too.

People may share photos or place games on Facebook, but they also look for advice on what to buy. Now that you have read this, Facebook should be a powerful tool in your arsenal. By using the tips in this piece, your potential is unlimited.

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